Bacardi launches new premium portfolio at New York’s Rum Room
Actress Karrueche Tran attends the Bacardi Rum Room launch in New York on 10 May
Originally published in print in the IWSR
Bacardi launched its new premium portfolio with an exclusive Rum Room experience in New York last month. The iconic brand transformed the downtown hotspot into a rum haven, with each of the venue’s three doors representing a different expression from the collection: Bacardi Añejo Cuatro, Bacardi Reserva Ocho and Bacardi Gran Reserva Diez.
The sensorial experience included: the ‘wall of secrets’ – a faux bookcase that opened into a Bacardi Diez Speakeasy room; a cigar rolling station that paired an Ocho Old Fashioned with a freshly rolled cigar; and an intimate tasting and rum immersion led by Bacardi Global rum master David Cid. There were guest appearances by actress Karrueche Tran, actor Broderick Hunter, celebrity Chef Roblé, models Ralph Sou rant and Fatima Siad, and musical artist Jidenna, as well as performances by Nina Sky, DJ Brittany Sky, and trumpeter Theo Croker.
The premium portfolio launched in April and is available now to enjoy globally. Bacardi will continue introducing consumers to the collection with Rum Room experiences across the US.
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