Jägermeister rolls out new airport activation campaign

Jägermeister rolls out new airport activation campaign

Originally published in print in the IWSR

Mast-Jägermeister SE is rolling out a new- look airport activation programme in key locations around the world in a bid to build its presence in the key travel-retail channel.

The ‘Mastered in Germany, Travelled Worldwide’ campaign highlights the brand’s heritage, quality
and pursuit of perfection and gives travellers the opportunity to sample Jägermeister’s signature serve, an ice-cold shot served at -18°C.